Use your experience, networks, and expertise to make a meaningful and sustainable difference

Do you want to make a meaningful difference with services that stand out?

We help develop and implement services that

  • Matter to your customers

  • Make a positive difference in the lives of those you serve

  • Enable dreams and aspirations

  • Contribute to a sustainable future.

We call them 'meaningful services'. Meaningful services connect to higher-order goals of your customers, such as "job to be done," "true north," or "higher purpose." Whatever we call it, the goals matter and motivate people.

How do we do this?

Creatively and interactively, we combine in-depth customer research with service design methods and experimentation. In doing so, we help you better understand 

  • customers' context, experience, and higher-order goals before serving your customers

  • what customers do, what troubles them, and why they do what they do.

This understanding positions you to make a meaningful, sustainable, human-centred, and data-driven difference for those you serve. You leverage your expertise, skills, experience, and networks for the benefit of your customers and our society!

Get in touch with us to learn how we can help you develop Meaningful Services

How we helped our clients make a meaningful difference

Make a meaningful difference by 

  • Leveraging your fundamental need to take care of another or being sure that we're being taken care of - that's what gives life true meaning and value;

  • Contributing positively to the society we live in and being respectful to the planet we call home;

  • Using your knowledge, skills, experience, and networks as valuable assets for the greater good;

  • Having a good and deep understanding of your individual client's challenges;

  • Knowing what your clients aspire to in the short, medium, and long term.