Service providers must develop their data and technology and be accountable for contributing to the future of our planet. Leaders primarily use both areas to maintain the status quo of services. This strategy neglects the unique chance to make a meaningful difference in the lives of those they serve.

Being meaningful as a professional service provider is not accidental. It results from conscious design, implementation of simple guiding principles, and a well-defined positioning and purpose

A few years ago, one of my clients was challenged to deliver more value than just the annual premium adjustment and adequate claims handling. The challenge was not without consequences.

The impact of technological and social developments on professional service providers is undeniable. The question is how to respond to these developments and take advantage of the opportunities it presents.

Many complex issues surround us in today's fast-paced and intricate world. These significant challenges shape the economic, political, and social landscapes. Professionals in the service industry are keenly aware of aspirations that individuals and businesses hold for a brighter future.

It is vital to remain meaningful for your customers in a world driven by efficiency, standardization, and digitization. How to stay relevant to your customers? Here are four tips to help you. 

The number of households with financial problems increases, while the Dutch government expects more financial self-sufficiency from citizens and businesses. The financial service industry can support consumers and businesses in preparing for economic adversity.

Recently I saw the program “Steenrijk Straatarm” (Filthy Rich Penniless). This episode was about a "penniless" mum with 4 kids. They have to get by on a few tens every week. How did this come about?

Suppose you were a blacksmith in 1908, what choice would you have to make towards the future? The demand for horseshoes declined, but there were not yet enough cars for a profitable tire business. What are you doing then? In retrospect, the answer is simple, but in 1908 it was not easy.

The future of professional services is meaningful, human-centered, and digital. However, there is a difference between the value customers experience and what service providers claim to deliver. In this article, we open the discussion to two fundamental questions. First, we ask why service providers are still struggling to serve their customers meaningful. Second, we elaborate on the resulting change leadership challenge.