Workshop

The 3rd Way of Innovation: Create Breakthroughs to Make a Meaningful Impact

Everyone knows incremental and disruptive innovation—strategies to improve or completely reinvent a product or service. But have you heard of the 3rd, less risky way to innovate?

The 3rd Way of Innovation empowers you to create breakthroughs that resonate deeply with your customers and make a meaningful impact on society. It’s an approach that drives innovation and builds trust and lasting connections.

This strategy is rooted in the groundbreaking research of David Robertson. Companies like LEGO, Gatorade, and GoPro have used it to strengthen their market positions and deliver impressive results. What’s their secret? Developing innovations around a strong core product, making it easier, more accessible, and more appealing for customers.

The 3rd Way of Innovation offers a new perspective, enabling you to create customer-focused innovations around your “crown jewel” services. It helps you clarify the value of your services while positioning your organization as a trusted and indispensable partner.

Experience the 3rd Way of Innovation with our 1-day introduction workshop

Join our introduction workshop, ‘3rd Way of Innovation with LEGO® Serious Play®,’ and gain:

• A deep understanding of this innovative strategy.

• The tools to re-design how you serve customers meaningfully.

• Actionable ideas you can start implementing the very next day.

This workshop is designed to inspire, challenge, and deliver real results.

Ready to Make Change Happen the way you innovate?

Let’s explore how the 3rd Way of Innovation can elevate your organization to make a meaningful impact.